General News & Information

Why you need to Migrate to Google Analytics 4 by July 1st

Written by Lee Wills on .

Quick Summary

Protect Your Data – Migrate to Google Analytics 4 (GA4) Now!

Don't risk losing valuable data! Starting July 1, 2023, Google will halt data processing the currently used Universal Analytics (UA) properties. Without migrating to Google Analytics 4, you'll lose access to historical data crucial for understanding customer behaviour and measuring website and campaign success.

Act now to ensure continued tracking of website or app traffic and conversions, whilst gaining all the highly valued benefits of GA4, and it’s AI capabilities. As a certified Google Analytics partner, ZPos can complete this migration for you, for a one off fee of £60+vat.

Act now! Start your GA4 migration today

The Importance of Migrating to Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the latest version of Google's popular analytics platform. It offers a number of new features and capabilities that can help businesses better understand their customers and improve their marketing campaigns. With the impending limitations on Universal Analytics (UA) and the risk of losing access to valuable historical data, migrating to GA4 has become an urgent necessity.

Changes to Universal Analytics (UA), and the impact for you

Google has announced that it will stop processing new data in Universal Analytics (UA) properties on July 1, 2023. This means that any data collected after that date will not be available in UA. If you don't migrate your property by the end of the month, Google has stated that you will lose access to all of your historical data. This data is essential for understanding how your customers interact with your website or app, and it can be used to improve your marketing campaigns now and in the future.

In addition, for those who use Google Ads, you will no longer be able to track conversions in UA, which is the tracking is used for measuring the success of your marketing campaigns and telling you which campaigns are driving the most traffic to your website or app.

Benefits of Migrating to Google Analytics 4 (GA4)

As well as the risk factor in not migrating, there are some big benefits in starting to use Google Analytics 4 (GA4), you open the door to a host of powerful aids that can revolutionise your analytics and marketing efforts. Please include:

  • Artificial Intelligence (AI) capabilities: GA4 uses AI to identify trends, predict behaviour, and provide personalised recommendations.
  • Cross-platform tracking: GA4 can track users across multiple devices and platforms, giving you a more complete view of their behaviour.
  • Enhanced reporting: GA4 offers a number of new reporting features that can help you better understand your customers and improve your marketing campaigns.
  • Improved privacy features: GA4 has been designed with privacy in mind, and it offers a number of features that help you protect your customers' data.

Migrate to GA4 with ZPos, Certified Google Analytics Partner

As a Google Analytics certified partner, and with the experienced team we have at ZPos, we can help you migrate your data, set up your GA4 property, and update your website tracking today. ZPos will charge a small labour fee of £60+vat for this service.

Don't wait until it's too late. Migrate to GA4 today by getting in touch with the ZPos Web Team.

Email web@zpos.co.uk Call 01793 251152

Preparing for the Single-Use Plastics Ban: Sustainable Packaging Solutions for Restaurants and Takeaways

Written by Lee Wills on .

We understand the importance of sustainable practices in the restaurant and takeaway industry and that's why we want to share with you the latest news from the government regarding the upcoming ban on single-use plastics.

Following in the footsteps of Scotland and Wales in 2022, England is set to ban a range of single-use plastics from restaurants and takeaways from October 2023.

This ban includes cutlery, plates, stirrers, food containers made of expanded polystyrene, cups, and lids made of expanded polystyrene.

The environmental impact

It is estimated that in England, around 2.7 billion pieces of single-use cutlery are used each year and most of these are plastic. Similarly, approximately 721 million single-use plates are also used (yet only 10% of these items are recycled). 

To put that into perspective, if you were to line up all 2.7 billion pieces of cutlery (which measure around 15cm each) they would span the circumference of the earth over eight and a half times!

The impact on your business

With costs already rising substantially in most other areas like gas and food; finding reliable, quality, and cost-effective suppliers for sustainable packaging can also be a challenge.

Choosing the right sustainable packaging materials for your specific needs is often a complex process. Plastic may have been easy to work with and now you will have a variety of materials to consider, each with its own pros and cons. It's important you have a plan B supplier until you are confident in your choice of sustainable packaging (to avoid any negative impact on your customers).

Consider materials like paper, bamboo, cardboard, rice husk, and sugarcane bagasse. Each material has its own unique features and benefits. Remember that just because a material isn't banned, it doesn't mean it's not harmful to the environment.

To avoid any last-minute rush for suppliers, we recommend planning early and establishing your supply chains now. Research and trial new packaging in small batches to ensure that you have plenty of options, experience, and contacts to adapt as the situation progresses. Once you have chosen your sustainable packaging material, get feedback from your customers before committing to a large order.

Don't believe the hype, just because the label says sustainable or recyclable, it might not apply to the whole of the packaging so check to ensure it's legal for use from October 2023.

How ZPos can help

Sustainable packaging is a great marketing opportunity for your brand

Talk to us at ZPos about the many opportunities to align your website branding with physical packaging - branded cardboard boxes and paper bags are a great way for customers to showcase your brand. Loyal customers might even be happy to support your business with your own branded items for reuse (i.e. cups and flasks).

We support the push for eco-friendly practices and are here to assist you with the transition to sustainable packaging. Contact us to learn more about our sustainable packaging solutions and how we can help your business become more environmentally friendly.